CS Drinks

Post-mix for profitability

In the licensed trade, maximizing profitability is essential in sustaining and growing your business. One strategy to achieve this is by using post-mix drinks, which offer many advantages to establishments ranging from bars and pubs to restaurants and clubs. CS Drinks are the foremost supplier of this service in the north west of England.

Post-mix drinks involve mixing concentrated syrups with carbonated water at the point of service. This method offers several benefits that contribute to increased profitability. Firstly, post-mix systems require less storage space compared to pre-bottled alternatives, freeing up valuable space behind the bar to offer more products to customers at the bar. This space efficiency can be also be utilised for other purposes like expanding seating areas, ultimately driving more revenue.

Concentrated syrups

Moreover, post-mix systems are more cost-effective in terms of both product and packaging. The concentrated syrups are typically much less expensive per millilitre compared to pre-bottled drinks, resulting in higher profit margins for each serving. Additionally, the reduced need for packaging materials such as bottles and cans further decreases operational costs – storage space and so on – and environmental impact, aligning with sustainability efforts that resonate with modern consumers.

Customise for your customers

Another advantage of post-mix drinks is their customizable nature. Establishments can easily adjust flavour profiles by altering syrup-to-water ratios, catering to changing consumer preferences and seasonal trends without committing to buying large quantities of specific pre-bottled drinks. This flexibility allows for better inventory management, minimizing waste and maximizing profitability.

And post-mix systems offer improved consistency and quality control over beverages, ensuring that every drink served meets customers’ expectations. This reliability fosters customer satisfaction and loyalty, leading to repeat business and positive word-of-mouth recommendations, ultimately driving higher sales and profitability.

So embracing post-mix drinks in the licensed trade can significantly enhance profitability through space efficiency, cost savings, customization options, and improved consistency. By leveraging these advantages, establishments can optimize their operations and create a competitive edge in a dynamic market environment.

CS Drinks is central to those efforts and is happy to help establish a post mix solution for your business.

Gin is it

Almost everyone loves a gin and tonic. The evolution of the drink is a tale that intertwines colonialism, medicinal cures and a round among friends at the bar. It all started in the 18th century when British soldiers stationed in India were combating malaria. Quinine, a bitter compound derived from the bark of the cinchona tree, was known locally for its antimalarial properties but was exceedingly bitter. To make it more palatable, the soldiers mixed the quinine with water, sugar, lime, and of course gin, thus creating the early version of the gin and tonic.

The British East India Company had long been familiar with quinine’s medicinal properties, but it was in the 19th century that tonic water, a carbonated version of quinine water, became widely available. As the British Empire expanded across the globe, the consumption of gin and tonic spread, becoming not just a remedy for tropical diseases but a beloved cocktail enjoyed in far-flung corners of the world. Somewhere it was always gin and tonic time.

In the Victorian era, gin experienced a surge in popularity in Britain, fuelled by the proliferation of distilleries and the ease of access to ingredients like juniper berries and other botanicals. This period also saw the emergence of gin palaces – opulent drinking establishments where the working class could enjoy affordable gin-based drinks.

Gin speakeasy

During the prohibition era in the United States, gin and tonic found its way into speakeasies, where it was enjoyed clandestinely alongside other cocktails. The simplicity of the recipe – gin, tonic water, and a squeeze of lime – made it a favourite among both patrons and bartenders.

In the post-war period, the gin and tonic continued to evolve, with variations incorporating different types of gin and flavoured tonics. Today, it remains a timeless classic, enjoyed by cocktail enthusiasts around the world. Its enduring popularity speaks to its versatility, simplicity, and its fascinating history. And CS Drinks is proud to supply the tonic that is needed to complete this story.

Profit from Pre-mix drinks
Using pre-mix drink dispensers at your venue can offer many profit opportunities. The machines CS Drinks install and the mixer syrups they use are designed to mix and dispense pre-prepared soft drinks to complement alcohol supply – from cocktails to more traditional drinks like Gin and Tonic. Here’s a breakdown of the profit advantages you can have using pre-mix drink dispensers:

Consistency:

Pre-mix drink dispensers ensure consistency in flavour and quality with each serving by pre-measuring ingredients and relying on automated dispensing. Businesses can guarantee that every drink tastes the same, thus enhancing customer satisfaction and loyalty.

Reduced Waste:

With pre-mix dispensers, there’s minimal wastage of ingredients as each portion is precisely measured. This reduces the costs caused by over-pouring or spillage, ultimately maximizing profit margins.

Faster Service:

Pre-mix dispensers speed up the drink preparation process, which translates to faster service during peak hours. Swift service translates to higher customer turnover rates, to serving more customers thus increasing income. A win-win.

Inventory Management:

Pre-mix drink dispensers allow better inventory management by providing accurate knowledge of product usage. This allows businesses to forecast demand more effectively and avoid overstocking.

Upselling Opportunities:

With pre-mix dispensers, businesses can easily and cheaply experiment with new drink recipes and promotions without significant investment in training or equipment. This opens opportunities to upsell premium or specialty drinks using pre-mix soft drinks to increase overall revenue. Why not host a happy hour with your own original cocktail.

Brand Image Enhancement:

Consistently high-quality drinks delivered through pre-mix dispensers will enhance the brand image and reputation of a business. Satisfied customers are more likely to return to your venue and recommend the establishment to others, driving repeat business and long-term profitability.

So – the profit advantages of using pre-mix drink dispensers are many. Businesses that use a pre-mix drinks solution from CS Drinks can enjoy a competitive edge in their industry while maximizing their bottom line.

Simpson’s Beverages supports arts trail charity fundraiser

Simpsons Beverages is honoured to be an official sponsor of Elmer’s Big Parade Blackpool – an unforgettable elephant-themed arts event.

We are supporting Elmer’s Big Parade Blackpool as it brings a herd of life-sized elephant sculptures to the seaside town. The art trail will be showcasing artists and supporting a local charity- Brian House Children’s Hospice.

We have sponsored the design, decoration, and installation of one of more than thirty unique sculptures inspired by the patchwork elephant from the children’s character Elmer. These will make up Blackpool’s first ever arts trail before being auctioned off to raise funds for Brian House.

Caleb Simpson, managing director of Simpson’s Beverages, said: “We’re honoured to be supporting something that’s not only exciting for Blackpool but also raising funds for an incredible charity. Brian House’s work is life-changing for children and families in our area. Our hometown is famed for its link to the arts so we’re pleased we can use our work to support free, accessible events for residents.

“We believe in using our business for good – contributing every month to charitable causes as part of our commitment to corporate social responsibility. We’re excited to see the Elmers go up around Blackpool and hope they share a positive message about diversity, inclusivity, creativity and community.”

Elmer’s Big Parade Blackpool will be live across the resort between April 13th and June 9th. The free public event will also include 37 ‘Young’ Elmers designed and painted by children and young people from local schools and youth groups. It is expected to be seen by 250,000 visitors, contributing around £1.5m to the local economy before raising an estimated £110,000 for Brian House Children’s Hospice.

The specialist children’s hospice offers expert care and support for seriously ill or vulnerable children and their families. It is delivering the display in partnership with producers Wild in Art and publisher Andersen Press (Elmer’s brand owner).

Linzi Warburton, Head of Fundraising at Brian House Children’s Hospice: “We’re absolutely thrilled that Simpsons Beverages has joined the herd as a sponsor of one of our incredible and truly unique Elmer sculptures. We can’t wait to see their sponsored sculpture on the trail and watch as it is ‘collected’ by the thousands of trail goers enjoying Elmer’s Big Parade Blackpool

“By being involved in our art trail, Simpsons Beverages is helping us to celebrate our town and everything that makes it really special – just like the children we are privileged to care for. We are so grateful to them for their continued support for our charity and for helping us to bring a mammoth amount of fun to Blackpool.”

As Blackpool’s first major arts trail, it follows in the footsteps of Liverpool’s famous Lambanana sculpture trail, Manchester’s bee sculptures, and TFL’s Year of the Bus trail around London.

Our work developing and manufacturing flavours and compounds for drinks brands allows us to donate regularly to charitable causes. Previous charitable commitments have included donating to Marie Curie and the British Heart Foundation nationally along with providing funding for Scouts groups and children’s football kits locally.

To learn more about Elmer’s Big Parade Blackpool, visit: www.elmerblackpool.co.uk

Simpsons website is www.simpsonsbeverages.com

Enchanting Counties

Cumbria and Lancashire, two enchanting counties in the north western part of England, boast a stunning tapestry of natural beauty that captivates the soul and ignites the imagination. Picturesque landscapes, steeped in history and dotted with charming villages, offer a harmonious blend of rolling hills, serene lakes, and rugged coastlines. CS Drinks is proud and privileged to have its headquarters in the southern lake district serving the northwest of England.

Cumbria is a masterpiece of nature’s design. Its crystalline lakes, framed by undulating hills and crowned with rugged mountains, create scenes of great tranquillity. The Lake District National Park, a UNESCO World Heritage Site, weaves together a mosaic of meadows, woodlands, and pristine waters, inviting visitors to immerse themselves in the area. Wandering through the quaint villages of Ambleside or Grasmere, one can feel the rich cultural heritage that permeates the cobblestoned streets and old buildings.

Lancashire, with its diverse landscapes, complements Cumbria’s allure. From the beauty of the Forest of Bowland to the vibrant coastline on Morecambe Bay, Lancashire unfolds like a vibrant painting. The coastal areas, with their sandy shores and charming promenades, offer breathtaking views looking westwards into the Irish Sea. The historic city of Lancaster, with its medieval castle and cobbled streets, exudes a timeless charm that invites exploration.

Both counties share a common thread of hospitality and warmth, with locals known for their friendliness and welcoming spirit. Traditional pubs and tearooms dot the landscape, providing havens of comfort where visitors can savour local delicacies and immerse themselves in the regional culture. The vibrant nightlife in the bigger towns and cities is complemented by nightclubs and restaurants of all shapes and sizes.

Poetic Inspiration

In every season, Cumbria and Lancashire showcase a kaleidoscope of colours. Spring blooms with wildflowers, summer bathes the landscapes in a lush green, autumn sets the hills ablaze with fiery hues, and winter transforms the peaks into a stunning tableau. It’s no accident that some of the greatest names in English poetry and verse – like William Wordsworth – found their inspiration here

Together, Cumbria and Lancashire stand as a testament to the enduring beauty of the English countryside, inviting all who visit to experience the magic of their landscapes, histories and communities.